Cars acquired / 1k ROs
13 /1k
ROboT / The Product
A customer checks in for service. Soon after, they know what their car is worth — and you know they're thinking about their next one.
ROboT is the service-to-sales and vehicle acquisition platform we built for franchised new car dealerships. It runs from the moment a repair order opens to the moment your team hands the customer keys to their next car. ROboT = Repair Order Bot. The name is literal — a repair order in your service drive is what triggers the whole machine.
Cars sold / 1k ROs
20 /1k
How long we work each customer
90 days
May 2026 · all dealers · audited — full numbers on Results
01The flow
Six steps. One machine.
Here's exactly what happens from the moment a customer's vehicle enters your service lane to the moment your sales team shakes their hand on the showroom floor. No black boxes. No steps we hide.
01
Repair order opens.
Customer arrives for service. We read the RO in real time.
02
We read the build sheet.
Actual factory options on that specific VIN. Not a VIN decode.
03
We book it out in your appraisal tool.
Your pricing philosophy. Vehicle history checked. Value adjusted for accidents or rental use.
04
We ask — we don't blast.
Rather than texting a price cold, we ask if they'd like to know what their car's worth. The “yes” is the hook.
05
A human picks up.
Once they're in, our in-house BDC is on the phone with the number — not a bot.
06
Appointment + handoff.
The conversation becomes a set appointment for a visual inspection of the vehicle — with full context handed to your team.
Automated layer · steps 1–4 · Human BDC · step 5 · Your team · step 6 · Average cycle time ~15 min
02Why our appraisals land differently
We don't guess at the vehicle. We read it.
Every vendor in this category quotes a value. Most pull a generic VIN decode and guess. We pull the actual factory build sheet — every option installed on that specific VIN — and that changes what the customer sees and whether they believe us.
Standard industry method
VIN Decode
Every 2022 Silverado LTZ gets priced as the same vehicle. Base options assumed. Packages missed. Equity understated or overstated. The customer catches it. Trust breaks.
VIN1GCUYGED5NZ…
TrimLTZ
Options— unknown —
Packages— assumed base —
Estimated offer$42,800
What ROboT does
Build Sheet
We read the actual factory-installed options on that specific VIN. Every package. Every upgrade. Real equity. The number that shows up in the text is the one that holds up when the customer walks in.
VIN1GCUYGED5NZ…
OptionsZ71 · Tow Prep · Heated Leather
PackagesConvenience II + Safety II
Real offer$49,150
Illustrative example — shows the method, not a real customer's deal
Then — Step 03
The build sheet is where it starts. Not where it ends.
After we read the factory options, we book the vehicle out inside your own appraisal tool — vAuto or whichever platform you use — following the exact pricing philosophy and strategy your store already uses. We pull Carfax or AutoCheck and adjust for prior accidents, rental history, or title issues. We can't physically inspect the car, so the number is a sound opening figure — the kind your desk would put on a blind, sight-unseen bid — built on the equipment we know is on that VIN, not a guess.
03Why dealers actually hire us
Two jobs. One operation.
The tech is interesting. The build sheets, the overnight AI coaching, the integrations — dealers like all of it. But it's not why they hire us. They hire us for two reasons, and ROboT was built to deliver on both at the same time.
Job 01
Keep your customers in your ecosystem.
Your OEM defection report tells you the number. Most of the customers who service with you are buying their next vehicle somewhere else. It's been that number for years. No one can tell you exactly why.
ROboT closes that loop. Every repair order triggers a conversation. Every conversation starts with value — a real offer on the car they're sitting in, delivered before they leave your drive. The customer re-enters your sales funnel without ever having left the lot.
And it works even when the timing doesn't. Putting a number on every car that comes through the drive tells the customer their dealership is in the market to buy their vehicle — today or whenever they're ready. That awareness sticks. When they do decide to move, they already know who'll make them an offer.
Job 02
Acquire the used inventory you actually need.
Used vehicle supply is the tightest it's been in a decade. Auction prices are brutal. Trade walks are getting harder. Every GM we talk to is fighting to source inventory that fits the lot.
ROboT surfaces the vehicles your customers are already sitting on — the ones with real equity, the ones that fit your front line. The conversation is already happening. The car is already yours to buy, if you move.
It scales with your service volume. The target runs around 10 vehicles acquired for every 1,000 repair orders through your drive — so a store doing 2,000 ROs a month is aiming at roughly 20, not the same 10 as a 1,000-RO store. More cars through service, more cars to buy.
How to measure us
Judge us on cost per deal. Not cost per lead.
One flat monthly fee runs the whole operation. You're not billed per lead or per deal. Lead vendors work the other way — they sell you volume and let you sort the noise, every name a line item whether or not it ever becomes a car. Count names and you'll always look busy. Count cars and you find out what the money actually did. What you're paying for is an in-house BDC working every lead: every hand-raiser chased across multiple calls and texts, plus outbound to the roughly half of customers who never raise a hand at all — a lot of dials most dealers never see. So measure it the honest way: take what you spent with us, divide by the deals that closed and the cars you acquired, and put that next to anything else in your budget. That's the only number that matters.
04Built on what you already run
No new dashboard. No new login.
The last thing your team needs is another platform to learn. ROboT plugs into the tools you already use, pushes leads into the CRM your team already works in, and keeps the full call history open to you. Everything our BDC does on a call — recorded, transcribed, reviewed by our AI — is available for you to audit any time.
Your DMS
Where we start.
We read repair orders and customer data straight from your DMS. CDK, Reynolds & Reynolds, Dealertrack, and others — we integrate where you already live.
Your appraisal tool
How we value.
Every vehicle booked out inside your own appraisal tool — vAuto or whichever platform you use — applying your dealership's pricing philosophy. The value we quote is the value you'd quote.
Vehicle history
How we adjust.
Carfax or AutoCheck on every VIN. Prior accidents, rental history, title issues — factored into the offer before it goes out.
Your CRM
Where leads land.
Every qualified lead pushed into the CRM your team already uses. No new tool. No training day. No “where did that lead go?”
Full transparency
Nothing hidden.
Every call recorded. Every call reviewed by our AI coaching system. Transcripts searchable. You can audit any conversation, any time.
We work with the systems you already have. If you run something different, ask us — most of the time we've already integrated with it.
05The long game
We don't abandon leads at day 7. We follow through for 90.
Most vendors declare victory when a customer replies. Most dealers give up after two days of “ready now?” texts. But that's not how service customers buy. The customer in your drive today might be three weeks out waiting on a paycheck, six weeks out talking it over at home, or twelve weeks out waiting for the right rebate or rate to move. Every one of them is a real opportunity — as long as someone is still in the conversation when they're ready.
That's what we built: follow-through that doesn't feel automated, with a human BDC stepping in at the moments that matter. Here's the part most dealers haven't had access to yet — every call we make is transcribed and analyzed the same day, and that daily read drives the follow-up — who to reach, when, and how — so a lead matures over weeks instead of going cold after two days. The job is simple: keep the conversation alive until the customer is ready, then put a human back on the phone.
We track every touch, every reply, every appointment, and every matched deal — and the monthly report shows you all of it.
— Window and cadence · how the program is built to run
Weekly + Monthly
Reporting cadence — a weekly pulse keeps you current; the monthly report shows every touchpoint, appointment, and matched deal, itemized.
06The BDC
The automation starts the conversation. The BDC finishes it.
The human BDC is why ROboT produces appointments instead of leads — and it's the part no other vendor in this category has built. It's an operation of its own, with its own page.
07Questions dealers actually ask
Straight answers. No runaround.
The questions every GM asks before the second meeting. Here they are answered the way we'd answer them on a call — the claim first, the reason after.
ROboT is
A human BDC on the phone, with AI working your repair orders and text behind them — built to turn service visits into sales and the used inventory you need.
ROboT is not
A voice bot pretending to be a person, a list of leads to sort, or another dashboard your team has to log into.
No. You keep the CRM, DMS, and appraisal tool you already run — you're never required to adopt a new platform or log into ours. ROboT works inside your systems: it reads your repair orders, books valuations in your existing appraisal tool, and pushes leads into your existing CRM. We fit your stack, not the other way around.
While the car is still on your drive and the customer is still in the service mindset. The repair order becomes a build-sheet-accurate offer delivered by text — not a generic “we want your car” blast weeks later.
Most of those flops trace to the same thing — a tool that mined your data, blasted generic offers, and left you a pile of leads no one worked (or a bot that called and sounded like one). ROboT is built the other way: the offer is accurate enough to believe because we read the actual build sheet, we ask instead of blasting, and a human stays in the conversation for 90 days instead of quitting at day 7. The leads don't sit. That's the difference between a tool you bought and an operation that runs.
08See it for yourself
08 / See it for yourself
The sample report is the best pitch we have. So we lead with it.
Every ROboT dealer gets a weekly report that shows exactly what happened in their service drive last week. The appraisals we sent. The customers who replied. The calls we made. The appointments we set. The deals that matched back. The conversations we missed and what we're doing about it.
Give us an email address. We'll send you a sanitized version of a real dealer's report so you can see what we actually track and what we actually deliver. If it looks like something you'd want for your stores, we'll talk. If not, you've still got a benchmark for whatever vendor you're running today.
On its way.
Check your inbox in a minute — the sample report is headed to .
Rather talk to a human first? Book a 20-minute call
We put humans on the phone because the phone is where trust gets built. We put AI on text because text is where AI genuinely wins.
ROboT · by CognitGo·For franchised new car dealerships