Quoted by CognitGo / California
— Quoted by CognitGo · California

California’s CARS Act (SB 766) first-reply pricing rule starts October 1, 2026.

When your dealership’s first written communication references a specific vehicle for sale—or any dollar amount or financing term for any vehicle—the law requires a clear total-price disclosure.

The rule comes from Senate Bill 766, which added Civil Code § 1784.41 — effective January 1, 2026 and operative October 1, 2026 — as part of California’s CARS Act.

Quoted by CognitGo builds the quote from your store’s pricing rules and keeps the exact email sent to the shopper.

Choose automatic sending or require your team’s approval.

Send me sample California quotes → Request a free lead review →

See the emails the software produces using sample cars. No customer data is needed to request samples.

01 / The first message

The automatic reply deserves attention, too.

A message acknowledging an inquiry can be the first written communication covered by the rule if it references the car or states any dollar amount or financing term.

That makes the reply sequence important. A correctly priced email sent later does not change what the shopper received first.

As part of preparing your store, identify which messages your CRM and other tools send before a person responds.

02 / What the software does

Build the quote. Keep the message.

01

Quoted by CognitGo uses your inventory and pricing rules to calculate the vehicle quote.

02

The email presents the total price, the document fee, and the installed-item breakdown. It also carries the applicable exclusions and the offer’s expiration date.

03

The exact email is preserved as sent. Your team can retrieve it when needed.

03 / The email

See the actual email.

Your dealership’s branding. The car the shopper asked about. A clear price breakdown your team can check.

Request sample California quotes to inspect the wording and the price presentation before discussing setup.

Send me sample California quotes →
04 / Control

Your team stays in control.

The price

Your store sets the pricing rules. Code calculates the quote; no AI ever writes a number.

What sends

Require approval before sending, or let eligible quotes go out automatically.

When it can’t

When the software cannot build a quote, it sends that inquiry to your team for attention. Your internet manager gets the reason and next step.

05 / The requirement

What the first-reply rule requires.

A clear total price

The rule applies to the first written communication described above. The price must be clear and conspicuous.

A retained copy

Keep the communication for at least two years and provide a copy to the customer upon written request.

A check of your reply process

Review the automatic messages as well as the replies your people send. The first message matters regardless of who—or what—sends it.

Quoted by CognitGo supports this pricing and recordkeeping work. Other requirements of the CARS Act still apply to the dealership.

Read the first-written-communication requirement →
06 / The questions

The CARS Act questions your compliance lead will ask.

How the software supports the rule, in plain terms. It is not legal advice — confirm your process with counsel.

What counts as the “first written communication”?

Under Civil Code § 1784.41, it is the first written reply your dealership sends that references a specific vehicle for sale, or states any dollar amount or financing term for any vehicle. The statute does not limit the channel — an email, a text, or a web message can each be that first communication.

Does an automated acknowledgment count?

It can. A message that acknowledges an inquiry is the first written communication covered by the rule if it references the car or states any dollar amount or financing term. A correctly priced email sent later does not change what the shopper received first, so review what your CRM and other tools send before a person responds.

What has to be kept, and for how long?

The communication itself. Keep it for at least two years and provide a copy to the customer upon written request. Quoted by CognitGo preserves the exact email as sent, so your team can retrieve it.

Does Quoted by CognitGo satisfy the rule?

Quoted builds the first reply with the vehicle’s total price calculated from your store’s pricing rules — code, not AI, writes the number — presents the document fee and installed-item breakdown, and keeps the exact email sent, automatically or after your team’s approval. Other requirements of the CARS Act still apply to the dealership.

07 / Start here

Start with samples. Then check your own leads.

We can email you sample California quotes built by Quoted by CognitGo.

If you want to see how it would handle your store’s inquiries, request a free review of your last 30 days of leads. The review uses your cars and pricing rules without contacting those shoppers.

Request a free lead review →

See what your customers would receive.

We’ll email the samples to the address you provide.

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